SEO applies to the set of activities that help our website, blog, content rank organically on Search Engines. Multiple factors play an important role in helping to organically rate the websites. Main features can be on-page factors such as Meta Tags, H1 Tags, Anchor Tags, page pace, InterConnection, etc. Off-Page variables such as Content Composition, Content Syndication, Link Creation, Guest Postings etc.
The online marketing strategy that helps your website rank at the top without any On Going fees being paid to Google is referred to as Organic SEO.
Social Media Marketing organically supports your paid campaigns to build your brand, presence and connect with your audience. You can understand how your brand is viewed via social media, or what your brand identity is in the eyes of your target audience.
PPC is Pay-per-Click. Generally, it is the way web traffic is purchased. Advertisers are charged a fee each time they click on one of their ads. Search engine advertising remains the most common type of PPC, but various channels now offer PPC ad models, including Facebook.