With incredible technological advances, Artificial Intelligence (AI) has been revolutionizing different industries with tools that are becoming more and more sophisticated. And digital marketing is no exception.
This new technology allows automating and streamlining different marketing processes, improving the customer experience, company conversions, among other things. And thousands of companies are already benefiting from the use of artificial intelligence in digital marketing.
Does this all sound new to you? It may be the first time you’ve read about it, and you may have a lot of questions on your mind. But do not worry! Here you will know in a simple way what artificial intelligence consists of in digital marketing, its benefits and influence. Go for it!
What is artificial intelligence in marketing?
Artificial intelligence in digital marketing involves the use of technological tools such as software, which allow the automation and optimization of marketing processes. As well as the production of information from actionable data.
Benefits of artificial intelligence in digital marketing
Still not sure that artificial intelligence can benefit your digital marketing strategy? We tell you what some of the main benefits are:
Better understanding of customer behavior
A good digital marketing strategy requires a deep understanding of the needs, interests and preferences of your target audience. In this sense, systems that work with artificial intelligence make it easy for you.
They allow you to collect, analyze and process large amounts of data about your customers. From their geographical location to their behavior on your website, interactions, products they prefer and much more.
Increased personalization of marketing messages and recommendations
Now that you know that artificial intelligence allows you to better know and understand your customers, you may ask yourself, what is that for?
By knowing your customers you can not only make better product recommendations, you can also create personalized messages and offers to better reach your customers. How to create promotions based on your purchase history, send birthday messages and offers, adapt offers to geographical location, etc.
This will allow you to offer a more personalized experience to your customers. Which is excellent news considering that a report by Accenture revealed that 43% of users are more likely to buy from companies that offer a personalized experience?
Optimize data analysis and processing
It can be very difficult and even overwhelming for one person to process large amounts of data. But with artificial intelligence you don’t have to worry about it, these systems will save you a lot of time and effort in this task.
Improves knowledge of customer perception
Maintaining a good reputation is key for any business. To do this, you must know the opinions of your customers about your brand, whether negative or positive.
There are different social listening tools that allow you to detect the mentions made to your brand on the internet. This way you will be able to know what clients say about your company to identify the improvement points and the strengths of your business.
Impact of artificial intelligence on digital marketing
Artificial intelligence has a positive impact on different processes and actions of digital marketing.
Optimization of digital marketing campaigns
Whether you’re running a pay-per-click (PPC) ad campaign or a social media marketing campaign, artificial intelligence is always there. The algorithm of digital platforms such as Instagram, Facebook, Google and others, analyze the behavior of users and collect all the data about your behavior in cyberspace.
In this way, platforms can show relevant ads to users and increase the return on investment (ROI) of advertisers. In addition, companies can optimize their campaigns with marketing tools and software that use artificial intelligence.